Mercedes-Benz Trucks RoadEfficiency LIVE Challenge at Millbrook

Mercedes-Benz Trucks RoadEfficiency LIVE Challenge at Millbrook

The heritage line-up spanned a 1971 Mercedes-Benz LS 1418, a 1995 SK, a 1996 SK 1834 EuroCab, a 1997 Actros MP1 and a 2006 Actros Black Edition.

  • Event saw over 350 people arrive on site over the course of a week
  • This year marks the third time the event has been held at Millbrook

Mercedes-Benz Trucks UK chose Millbrook for its RoadEfficiency LIVE driving event, thanks to the extensive tracks and large, flexible venue space. The event, which has been run for three consecutive years, welcomed customers and dealers to Millbrook to test the latest vehicles from the Mercedes-Benz Trucks range.

Delegates were split into four groups each day and rotated through a safety presentation in Millbrook’s Concept 1 venue, a city driving course looking at manoeuvrability, an off-road/cross country course and a trip on the High Speed Circuit to test Active Brake Assist.

The day also included a test of the range capability of the vehicles, giving customers the opportunity to drive the vehicles around a set course starting from outside Concept 1, Millbrook’s largest venue. The event saw a demonstration of the new electric truck – the FUSO eCanter.

The team brought FuelChallenger vehicles to the event. These Actros 2545s went out on a 5.5mile / 15 minute route from Concept 1, including Loops 1 and 2 of the Hill Route and one lap of the High Speed Circuit. Attendees were challenged to maximise their fuel consumption, with a prize for the highest mpg of each day.

Delegates were walked through the company’s CASE strategy and insights into the future, using the venue space to comfortably seat delegates for the presentation.

Jim Lindsay, Events Manager at Mercedes-Benz Trucks UK said: “The event was an opportunity for us to communicate the three pillars of Road Efficiency to our dealers and customers - low total costs, greater safety and maximised use. It was important to us that guests got to experience the vehicles for themselves and we had great feedback from all those who attended.”

Kevin Leaver, Head of Events at Millbrook, said: “We have built up a great relationship with the Mercedes-Benz Trucks UK team and it was a pleasure to have them onsite with customers and dealers. Millbrook is unique in what it can offer to those looking to organise automotive events that require track use alongside blank-canvas event space. We are delighted that the team has had such positive feedback from the event.”


Mercedes-Benz Trucks RoadEfficiency LIVE Challenge at Millbrook - Concept 1 Test Tracks Hire

Mercedes-Benz Trucks RoadEfficiency LIVE Challenge at Millbrook - Venue Reception Hire

Mercedes-Benz Trucks RoadEfficiency LIVE Challenge at Millbrook - Concept 1 Event Venue Hire

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